Marketing is the action or business of promoting and selling products and services including market research and advertising. It is the management process through which goods and services move from concept to the customer. Marketing uses different tools for achieving its purpose. Over time, the internet has become a powerful tool for marketing.
The Internet is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols, examples of internet platform include Facebook, Whatsapp, email, and others. Email as an internet platform is an easy and affordable way to reach customers either on mobile or desktop.

Email marketing has become an essential tool for communicating ever since the introduction of the internet to the world. It is a form of direct marketing that uses electronic mail as a means of communicating commercial or other forms of messages to an audience. It is one of the best ways to grow your business.

The essence of email marketing can be defined by asking the following questions:

Is email marketing needed for any reason? If it is needed,
so what is the essence of email marketing? Why does email marketing present such a benefit over other more traditional forms of marketing?
Email marketing is needed for promoting and selling products and services. It is preferred over traditional form of marketing because it is instant and efficient. It provides more opportunities for your business and drives a better return on investment.

With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

The following are the highlighted benefits why you need email marketing:
It required little effort

By this, it means you do not have to move from one place to another before marketing your products and services, which takes more time and resources to achieve.

It is easy to set up.
It required little time in structuring a direct to consumer or direct
business to business campaign; it does not necessarily require a huge staff or much technical knowledge in order to be successful. It’s certainly possible to come up with an email campaign with fancy templates, videos, images, and logos.

It connects you with your audience

Email marketing keeps you close to your audience and also maintains a relationship with you and your client. With it, you can target fans of your brand or subscribers, most businesses using this platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image.

Calls to action

The essence of email marketing is to call for the action of the audience that is, to make them perform an act and this act could be, to patronize you or perform any other activities relevant to your goal.


With email marketing, it becomes very easy to measure your success or failure, because you can see where you’re going wrong. The most email marketing software will allow you to track open, click-through and measure conversion rates, making it simple to see how your campaign can be improved. And you can make changes almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.

Return on investment

It is easy to measure ROI. Email marketing has one of the highest return on investment of all online marketing channels. In 2016 email marketing and automation was the most dominating marketing channel according to the fact from campaign monitor. Calculating your email marketing ROI is a necessity if you want to know how your marketing campaigns are doing and to improve your results.

From the aforementioned benefits of email marketing, it is evident
that it communicates faster than any other means of marketing. Its benefits cannot be overemphasized because it communicates with the larger audience at a time.

For a business to grow it is needed because the world is now internet oriented that is, human beings transmit messages through the internet. According to Jimmy Johnson, the difference between ordinary and extraordinary is that little extra.

Why don’t you put in the extra so that your business can be extraordinary?

Do you need a tutorial on how to go about it? or have any question?
Contact us in the comment box below.


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